Generating high-quality leads is a challenge many businesses face.
Networking events can feel like a waste of time, and cold leads can take forever to convert. But there’s a better way. By focusing your efforts on intentional strategies that work (having made millions in entrepreneurship, I can attest to them), you can create a steady pipeline of prospects ready to buy.
Here are three proven steps to help you generate high-quality leads without spinning your wheels.
Step 1: Use Coworking Tulsa to Network
Coworking Tulsa spaces are goldmines for networking.
These places are filled with other people starting and operating businesses, essentially in the same boat you are. They’re also looking to build connections and grow their company. If you can get into several coworking places, there is a lot of opportunity to connect with people looking for your product or service.
Even if they’re in the same vein of business you’re in and have overlapping customers, you can both leverage each other’s audiences to sell more together. You can strike a deal with them so that when either of you are signing up a new customer, you can refer the other business.
I did this with my Hotworx Studio with two coworking members: one was a salon and the other a massage therapist.
For both members, we referred a couple of clients to the other each month (I gained 15 from the salon). My Hotworx members who were sore were the perfect fit for massage services and needed a quality salon, and their members all wanted to burn fat faster. And an easy trick to steal from me is to include promotional cards like “Free Hair Blowout” or “Free Workout”, which is what we did.
If I can stress anything, it’s that nobody refers people that they don’t know, like, and trust. The first step is you have to get to know these complementary businesses (or potential customers).
Here’s how to start:
- Choose coworking spaces that align with your industry or target audience (Catalyst Coworking Tulsa has a great $1 First Month to get you started).
- Spend time there regularly, especially midweek when people are more approachable (Wednesdays and Thursdays are best).
- Focus on building genuine relationships—buy people coffee, ask questions, offer value, and get to know the other members’ needs at a coworking Tulsa.
Networking isn’t about handing out business cards; it’s about creating real connections.
Coworking Tulsa spaces make this easier and more effective.
Step 2: Automate Lead Nurturing
Lead nurturing is the process of taking someone who knows nothing about you to building a strong relationship where they want to buy from you.
Most businesses drop the ball here, either because they don’t follow up consistently or they don’t have a system in place.
At my Hotworx Studio via emails, in person, social media, and text, we send leads:
- Informational videos
- Case studies on infrared workouts
- Information that’s beneficial to their lives
- Instruction about fitness
- Beneficial tools and resources for their workouts
Obviously, every business is different and some leads will require more nurturing to win them over.
However, the easiest way to nurture all of them is through automation tools like Catalyst Business Solutions’ CRM. With it, we have automatic text messages that respond to calls after hours, moving leads into specific workflows to answer questions and schedule tours. We also have automated voicemail drops, ads, and send out educational emails through our CRM.
I do this all without lifting a finger.
Now picture the reverse, if I hadn’t used automation:
Since the average customer takes 17 touchpoints (each touchpoint being a single text, email, call, etc.), either I or someone else I pay would have to individually reach out 17 times to each customer before they buy. With 10 leads alone, that’s 170 different attempts on top of running my business.
That’s exhausting.
Instead of that, the best thing you can do for your company and lead generation is to duplicate yourself 170 times or more, which automation allows you to do. When I did that with my Hotworx Studio, automating our lead generation and nurturing, we went from 20% of our leads scheduling for tours to over 66%, making us the top Hotworx location in Tulsa.
Automation will take care of repetitive tasks and nurture for you, allowing you to free yourself to focus on meaningful interactions that close deals.
Step 3: Build a Quality Landing Page
All of your efforts in networking and automating your lead nurturing systems will be in vain if you don’t have a means to capture them, i.e., your website’s landing page.
The likelihood of a customer doing business with you if you have no online presence, let alone a good landing page, is next to nothing. That’s why you should invest in creating a top-notch landing page because it acts as your 24/7 salesperson. It should be clear, compelling, and conversion-focused.
A high-quality landing page should do four things:
- Capture attention: Use a bold headline that speaks directly to your audience’s pain points and offers a no-brainer deal.
- A Clear Call-to-Action: Whether it’s scheduling a consultation or downloading a free resource, make it obvious what the next step is.
- Testimonials and Social Proof: Showcase real stories from satisfied clients to build trust.
- Easy Navigation: Don’t make visitors hunt for information. Provide everything they need in one place.
I did this for my Hotworx Studio and reaped massive rewards.
We built a QR code for our sponsored events (“Wine Down Wednesdays”) at apartment complexes that sent leads to our landing page for further nurturing and capture. Because our landing page was clear, informative, and automated in its contact-capturing process, our lead generation and conversion have skyrocketed. Even better, our CRM automates the scheduling, outreach, and nurturing of leads, meaning I don’t have to do anything.
For every event, which costs us $150 in wine and snacks, we get at least one new member out of it with an LTV of $1,000 a customer.
The good news is that Catalyst Business Solutions CRM helps with kick-butt website development and with capturing leads once they visit. The best part? Our CRM is only $157 a month, including:
- Phone System for texting and calling
- Website creation
- CRM setup
- Automation services
- Social media marketing and ad campaigns
There’s nothing like that on the market.
By using our CRM instead of piecing together five different providers to do everything we can, you’ll be easily saving over $350 a month.
A Steady Pipeline of Qualified Prospects
By combining coworking networking, lead nurturing automation, and a strong landing page, you create a system that consistently brings in high-quality leads.
Here’s what this looks like in action:
- You meet potential clients at a coworking Tulsa space and exchange contact details.
- Their information goes into your CRM, which begins a tailored follow-up sequence.
- They visit your landing page, learn more about your services, and book a consultation.
The result? You’re no longer chasing leads—they’re coming to you.
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